Apartment hunters in New York City may soon get a warning when the home they’re scrolling looks a little too good to be true.
The city is moving to require rental listings to disclose photos that have been altered using artificial intelligence or other digital tools, targeting a new version of an old problem: making something look better online than it does in real life.
The practice, sometimes called “housefishing” or “AI real estate slop,” has rapidly evolved in lockstep with AI technology, advancing from simple retouches to what lawmakers have described as “marketing fiction.”